Significance Testing Prerequisites Binomial Distribution, Introduction to Hypothesis Testing Learning Objectives Describe how a probability value is used to cast doubt on the null hypothesis Define "statistically significant" Distinguish between statistical significance and practical significance Distinguish between two approaches to significance testing A low probability value casts doubt on the null hypothesis. How low must the probability value be in order to conclude that the null hypothesis is false. Although there is clearly no right or wrong answer to this question, it is conventional to conclude the null hypothesis is false if the probability value is less than 0.05. More conservative researchers conclude the null hypothesis is false only if the probability value is less than 0.01. When a researcher concludes that the null hypothesis is false, the researcher is said to have rejected the null hypothesis. The probability value below which the null hypothesis is rejected is called the α level or simply α. It is also called the significance level. When the null hypothesis is rejected, the effect is said to be statistically significant. It is very important to keep in mind that statistical significance means only that the null hypothesis of exactly no effect is rejected; it does not mean that the effect is important, which is what "significant" usually means. When an effect is significant, you can have confidence the effect is not exactly zero. Finding that an effect is significant does not tell you about how large or important the effect is. Do not confuse statistical significance with practical significance. A small effect can be highly significant if the sample size is large enough. There are two approaches (at least) to conducting significance tests. In one (favored by R. Fisher) a significance test is conducted and the probability value reflects the strength of the evidence against the null hypothesis. The alternative approach (favored by the statisticians Neyman and Pearson) is to specify an α level before analyzing the data. If the data analysis results in a probability value below the α level, then the null hypothesis is rejected; if it is not, then the null hypothesis is not rejected. According to this perspective, if a result is significant, then it does not matter how significant it is. Moreover, if it is not significant, then it does not matter how close to being significant it is. The former approach (preferred by Fisher) is more suitable for scientific research and will be adopted here. The latter is more suitable for applications in which a yes/no decision must be made.